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How much is submission important
I want to know how important it is to submit a site to a search engine. Is there any true factor in the statement that Google and Yahoo! spiders can also index your site even if you dont submit your site to them!!

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Hello again, helpful brainy people -

I've had a site online now for about 15 months and it has a PR6 (http://travel.yellowpages.com). As you can see, it is a subdomain of yellowpages.com.



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06.09.05


China’s Internet Filtering The World’s Most Sophisticated

By Chris Richardson

When it comes to filtering content originating from the Internet, no one appears to do it as well as the Chinese government.

A study conducted by the Open Net Initiative (ONI) discovered "China's Internet filtering regime is the most sophisticated effort of its kind in the world."

The ONI is a partnership made up of the following institutions:

Citizen Lab at the Munk Centre for International Studies, University of Toronto, the Berkman Center for Internet & Society at Harvard Law School, and the Advanced Network Research Group at the Cambridge Security Programme at Cambridge University.

China's system is filtering is described by ONI as "being the most extensive, technologically sophisticated, and broad-reaching system of Internet filtering in the world." Their filtering system is so comprehensive that it filters content relating to everything from pornography to religion, as well as content that could be deemed as dissenting towards the Chinese government.


In fact, any information that deviates from official Communist Party doctrine is normally caught by the government's extensive filtering process. However, most American news sites, like CNN, MSNBC, and ABC, are normally available in China.

The filtering system is so complex that even ONI admitted it couldn't exactly determine how China controls the content available to Internet users. ONI did, however, offer this finding:

"In many countries, when content is filtered, users generally receive a ‘block page' - a Web page with text indicating that the requested content cannot be accessed. In China, however, filtering can be less obvious or transparent, appearing to be network errors, redirections, or lengthy timeouts rather than deliberate blocking."

If you would like to find out more about ONI's discoveries, please read their extensive pdf.



About the Author:
Chris Richardson is a search engine writer for WebProNews. Visit WebProNews for the latest search news.


Roles Of Traditional Publications And New Media In Innovation Journalism

By Ross Mayfield

Andreas Cervenka, AffŠrsvŠrlden, was working at Sweden's largest daily during the boom and saw a demand for tomorrow's news today, so he started his own new media venture.

One thing they started with was the attention of other journalists, as they were shaking things up. Traditional media helped bring them their first readers. Covered a major IPO as the first story that showed up on the web before print. Realized that attention of mainstream media, covering their coverage, was an instrumental tool. Advantage was speed, updates, flexibility on publish dates and story length. But mostly interaction with readers.

Published a story about a CEO who hired his wife into a major bank when she had no experience. In hours, comments showed outrage, even from people in the bank. A few more hours later they issued a press release saying she wouldn't be hired. All in less than 8 hours.

Learned from what links people clicked on. This effectively shaped how and what we wrote about. Tweaked headlines for better clickthroughs. No tradition in the editorial staff, letting people pick topics more freely.

Time pressures meant they got some things wrong and didn't get to dig as deep into some stories as they should. Had trouble getting access, but that changed when they started appearing on television, "then they become eager to meet you." This was before online advertising was sustainable, so they provided a subscription service that proved fruitful, then were acquired.

Now I have to get up to join the panel, alongside David from BoingBoing and others...


About the Author:
Ross Mayfield is CEO and co-founder of Socialtext, an emerging provider of Enterprise Social Software that dramatically increases group productivity and develops a group memory.

He also writes Ross Mayfield's Weblog which focuses on markets, technology and musings.


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