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03.02.06
The Richness Of Blogs
 By
Neville Hobson
One of the best articles about the value of blogs that I've read in a long time was posted by Robin Good.
Information Overload: Blogs As Content Navigators, Information Filters, Trusted Niche Guides provides a good perspective on one of the curses of modern life, which isn't how to find information - it's how to find, interpret and trust the information that matters to you.
The bottom line:
[...] Blogs stand to benefit in the present media landscape for a number of
reasons:
- Because of the overload of information it is impossible for people
to keep up with all of it. Information needs to be sifted through and made sense
of.
- Bloggers also add richness to the already established reach of mass
media.
- Blogs can cater to niche audiences that mass media cannot because mass
media must focus on the most important or biggest issues at hand.
- Because of the Internet a blogger can have a niche audience of 5,000 readers
a day from around the world.
- A major factor is that blogs have little to no overhead to set up and run.
All that is needed is a computer and an Internet connection and a blogger
can be up and running, so the distribution costs are cheap.
About the Author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.
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