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08.27.09

Building Knowledge Management Into Future Blogs

By Luis Suarez

At a time where a good number of folks have been validly questioning the future of blogging as we know it, and perhaps venture into what that future may hold for such an important aspect of social computing as the Act of Blogging itself, both Internet and Corporate Blogging, or at a time where most of the knowledge workers out there are starting to move into social networking.

Sites a la Facebook, Twitter, MySpace, etc. etc. trying to keep up with the various different lifestreams that keep coming out of nowhere, it's always refreshing to know that what you have been doing all along still holds… And rather strongly!

Intriguing start of a blog post, right? Yes, indeed! I know. Done on purpose. For a good couple of years I have always been very certain that blogging, both corporate and Internet blogging alike, would always keep an important and relevant place within the social computing realm, despite the ever increasing trend of moving into other, more popular, social networking or lifestreaming sites. That's probably why it keeps surprising folks that I still get to blog on a more or less regular basis on stuff I am really interested in and that I would want to come back to at some point.

My good friend Bill Ives calls it Personal Knowledge Management, a term I tend to come pretty close to in describing how I perceive my own blogging all along (Coming close to nearly six years now!). Harold Jarche calls it "Where's your data?", a very thought-provoking article where he details the dangers of lifestraming through social networking sites you don't have full access to, because they are all sitting up in the cloud.

I rather prefer to call it "The Second Coming of Blogging". I may be wrong about it. Maybe not. We shall see. But with the recent instances of how poor our data, effort and energy are being managed by applications like Facebook, Twitter, LinkedIn, etc. etc. I am starting to sense (From a few months back already!), how all of this lifestreaming up on the cloud is going to backslash as soon as people start getting exposed to more and more deteriorating experiences from those social networking sites. And how, as a consequence of that, they would want to still keep using social software to share knowledge, ideas, and collaborate with others in an environment where they have full control of it. With no regrets.

And that's why very soon I am sensing we will be seeing what I have called that "Second Coming of Blogging". And the funny part is that the one and only, Seth Godin, also hints this very same trend, in a recent event whose video was recorded and distributed through YouTube not long ago. My good friend Jon Husband blogged about it already over the weekend under the title "Blogging - Still Good for You and for Organisations" and just this morning I bumped into it, as I was catching up with Twitter from over the weekend and David Gurteen tweeted about it.

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Since my good friend David always shares plenty of really interesting golden nuggets, of course, I had to check it out. And that's when it hit me. Pretty much the same way it will hit you, if you have been blogging in the past and perhaps may be thinking about quitting altogether. Well, maybe not.

Take a look and spend the next one minute and thirty-seven seconds watching this video clip in YouTube with Tom Peters and Seth Godin, and be tremendously inspired by Seth's words. Yes, I know and I realise he doesn't call it "The Second Coming of Blogging", but I do, because after watching that video, and after experiencing more and more frequently constant hiccups on our overall social networking sites experiences, there is something that tells me we will be back to blogging. And pretty soon! Perhaps in a new and evolved form. But it will be back nevertheless.

We need to have that personal space, where we reflect on ideas not completed yet; where we engage in much more meaningful and lasting conversations that most of the times are even better than the original article!; where going along with the flow of the lifestream every now and then we still enjoy pausing for a bit, ponder things around, come up with something really cool and move on; finally, a place where the act of writing online for yourself (And perhaps others, too!) becomes an art through your own blog. And at long last an online 2.0 space that you manage and that helps you, day in day out, improve not only your social capital skills, but also your own personal brand.

Continue reading this article.


About the Author:
Luis Suarez has been working in the fields of Knowledge Management, collaboration, communities, and learning for the past seven years, and is heavily involved in social computing and its adoption within the enterprise. Luis shares his insights on important KM issues of today through The Knowledge Management Blog and ELSUA.NET, and is an active participant in the ITtoolbox blogging community.
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