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03.25.10 Brightidea Take Knowledge Management To The Mobile Arena  By Bill IvesBrightidea brings the capabilities of social computing to the idea generation and implementation process. Their WebStormTM product is an Idea Collection and Ranking Portal that facilitates the innovation process. I have covered them before (see: Brightidea.com - Brings Focused Enterprise 2.0 Capabilities to Innovation). Now collaboration is forecasted by Forrester to be one of the big drivers for smart phone usage in 2010 (see Smartphone Surge in 2010). In line with this trend Brightidea has announced the release of Brightidea MobileTM. Designed exclusively for Apple's iPhone and iPad, as well as the Google Android platform, the native App brings the Brightidea platform to mobile users. The Brightidea MobileTM app supports public or private communities and is designed to support the rigorous security requirements and access controls required by large enterprises that host many online brainstorms simultaneously. Users of Apple's iPhone and iPad can move between multiple Brightidea WebStorms through the familiar iPhone interface and simple navigation menu with built-in access to all accounts, campaigns, ideas, and comments. With Brightidea Mobile, users can view, post, comment, vote, and share ideas as well as use Brightidea's corporate micro-blogging feature that allows users to post and follow activity within their innovation community. One of Brightidea's first clients to roll-out the mobile app is The Nielsen Company. Brightidea Mobile TM can be downloaded directly from the iTunes store. I think the migration to mobile instances of enterprise 2.0 collaboration software will continue. Most studies have shown that moving to mobile is a major direction for enterprise software (see for example, Global Intranet Trends 2010 Report). Brightidea was also recently selected by the city of San Francisco to power their program to get more employee involvement in improvements for the city. They are also supporting Ireland's efforts to get more citizen involvement in improving the country in the Your Country Your Call effort. A mobile app should be very useful in these cases. Comments About the Author: Dr. Bill Ives is an independent consultant and writer who has worked with Fortune 100 companies in business uses of emerging technologies for over 20 years. For several years he led the Knowledge Management Practice for a large consulting firm.. Now he primarily helps companies with their business blogs. He is also the VP of Social Media and blogger for TVissimo, a new TV schedule search engine. Prior to consulting, Dr. Ives was a Research Associate at Harvard University exploring the effects of media on cognition. He obtained his Ph. D. in Educational Psychology from the University of Toronto. Bill can be reached at his blog: Portals and KM. He also writes for the FastForward blog and the AppGap blog. |
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