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05.20.10 How Will Enterpise 3.0 Affect Your Knowledge Management?  By Bill IvesI recently attended the MIT Sloan CIO Symposium for the second time. It is an annual one-day conference, held on the MIT campus. The site describes it as an event "where CIOs and other senior business executives from around the world gather to explore how leading-edge academic research and innovative technologies can help address the practical challenges faced in today's changing economy." I attended a session, Enterprise 3.0 led by Andy McAfee, now Research Scientist, Center for Digital Business, MIT Sloan School of Management. Panel members included Ralph Swick?, COO, W3C, Gregg Hansen, VP of IT, Advanced MicroDevices, Gene Rodgers President and COO Clearway, and Edward Curry, Research Scientist, DERI. Andy held up his Enterprise 2.0 book and said to hurry up and buy it as it may become obsolete as we are now on to Enterprise 3.0. He promised to define the term during the session. That was my question: WTF is enterprise 3.0? Ralph mentioned that the Web is only twenty years old. Many people have only known its premise and not its absence. Many Web 2.0 features such as writing to the Web were part of the original proposal 20 years ago. It just took a while for them to take hold. Andy asked for definitions of Web 3.0 and he admitted it was fuzzy for him. Ed said Web 3.0 is trying to break down barriers between data. Andy interrupted and said that this was part of Web 2.0. Ed said that the Web 2.0 effort was related to documents (and other content.) Now he is talking about standardized ways to work with data (inside content as well in data warehouses). Now we need to integrate data, rather than simply systems, and make it easier to work with data. There have been three barriers - need to make data available, need to make it easy to access the data - do not require learning different technology for each data set, need to be able see relationships to other data that is relevant. Web 2.0 did this to documents (assume that means any Web content including blog posts) and Web 3.0 tries to do it to data. Ralph added that we are not talking about a massive consolidation of data warehouses but opening access to it where it lives. The reason to open data is to discover new things to do with it. (sounds a bit like mashups to me - and they said this later). Andy says that he gets confused when he hears about the semantic web (me too). Is it making it easier for people to find data and connect it or for systems to find data and link it? Ralph said the current step is to make data available, presumably to both people and systems. Gene said he is still trying to understand enterprise 20 but he sees enterprise 3.0 as driving context and insights on top of data use, His development teams work globally, not sharing language or time. They are using new tools for this. His teams collaborate using web 2.0 methods but what is missing is context - can you bring a bug tracking system itself as part of the conversation on how to make it better - enterprise 2.0 creates its own silos, It needs the enable greater connections to enterprise apps and people. I agree and have written about this a bit. He said with enterprise 3.0 search becomes the key enabler. It becomes a system for deriving insight and sharing it with a team. Gregg said that people need to be able to add their context to data and share it so perspectives are shared. Then insight gets aggregated. We need to avoid having to start from scratch each time when working on a problem. We need to see complete history of efforts easily. Ralph said enterprise 3.0 is finding the relevant information and bringing it into the conversation. Andy says that this sounds like a lot of work. Ralph said it does not have to be complex if you set things up right. You can go back to find stuff when it as needed. Continue reading this article. About the Author: Dr. Bill Ives is an independent consultant and writer who has worked with Fortune 100 companies in business uses of emerging technologies for over 20 years. For several years he led the Knowledge Management Practice for a large consulting firm.. Now he primarily helps companies with their business blogs. He is also the VP of Social Media and blogger for TVissimo, a new TV schedule search engine. Prior to consulting, Dr. Ives was a Research Associate at Harvard University exploring the effects of media on cognition. He obtained his Ph. D. in Educational Psychology from the University of Toronto. Bill can be reached at his blog: Portals and KM. He also writes for the FastForward blog and the AppGap blog. |
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