[...] Blogs stand to benefit in the present media landscape for a number of reasons:
Because of the overload of information it is impossible for people to keep up with all of it. Information needs to be sifted through and made sense of.
Bloggers also add richness to the already established reach of mass media.
Blogs can cater to niche audiences that mass media cannot because mass media must focus on the most important or biggest issues at hand.
Because of the Internet a blogger can have a niche audience of 5,000 readers a day from around the world.
A major factor is that blogs have little to no overhead to set up and run. All that is needed is a computer and an Internet connection and a blogger can be up and running, so the distribution costs are cheap.
About the Author:
Neville Hobson is the author of the popular NevilleHobson.com blog which focuses on business communication and technology.
Neville is a UK-based communicator, blogger and podcaster. He helps companies use effective communication to achieve their business goals. Visit Neville Hobson's blog: NevilleHobson.com.
