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Nielsen Norman Group Names Best Intranets For 2010

By Bill Ives
Expert Author
Article Date: 2011-03-09

Nielsen Norman Group has announced winners in their 11th annual contest for best intranets for 2010. In the announcement Usability expert Jakob Nielsen was quoted, "If there's anything that has been overused, abused and hyped almost beyond the level of cliché, it's ‘knowledge management.' It might therefore be better to say that the winners in this year's intranet design contest were very strong in ‘managing knowledge' on their intranets. Employees are the ultimate knowledge resource, and the winning intranets provided features to transform their behavior into manageable knowledge.

In particular, organizations used social networking-a natural inside the enterprise-to give employees practical and simple ways to communicate with one another and even change the way work is done at the organization."

So if read this correctly knowledge management was mostly useless until social networking came along.  While the introduction of social networking and other social applications has grealty increased the potential of knowledge management in my opinion, I would hardly say that KM was simply a cliché before their advent.  You can set up siloed document repositories as a strawman for bad KM but when it is aligned with business processes I have seen a lot of value over the past 15 years. Having said this I do like the strong support for enterprise 2.0 concepts in this current report.

It is ironic that such weight is placed on social networking since social media was seen somewhat skeptically by the same group when the 2006 winners for best intranets were announced. The 2006 summary said that the winners "took a pragmatic approach to many hyped "Web 2.0″ techniques." It also said. "Several winners have weblogs this year, but the blogs are restrained, emphasizing useful information instead of "what I did on my last date." This is an anachronistic straw man as business blogs had been around for several years, getting high marks from Fortune, Business Week, and Harvard Business Review as early as 2005. Blog on.

The 2010 winners are described in detail in Nielsen Norman Group's 433-page report entitled "Intranet Design Annual 2011: The Year's 10 Best Intranets," co-authored by Amy Schade, Jakob Nielsen and Nielsen Norman Group researcher Patty Caya. The report is available for download from the Nielsen Norman Group website. In alphabetical order, the 2011 world's 10 best intranets are:

AMP Limited (Australia), a wealth management company

Bennett Jones LLP (Canada), one of Canada's largest law firms

Bouygues Telecom (France), a telecom, mobile, fixed, TV, and Internet communications services company

Credit Suisse AG (Switzerland), a global financial services company

Duke Energy (US), an electrical power holding company

Habitat for Humanity International (US), a non-profit, non-denominational Christian housing ministry

Heineken International (The Netherlands), a leading brewer and owner and manager of a portfolio of beer brands

KT (Republic of Korea), an information, communications, and technology company

Mota-Engil Engenharia e Construção, S.A. (Portugal), a leading construction enterprise

Verizon Communications (US), a provider of wired and wireless broadband and communications services to US consumers, as well as of global business networking, data, and managed solutions to enterprises worldwide

There were no repeats from 2006 when Verizon competitor, Comcast, was named along with Volvo, DaimlerChrysler (nsme at the time), Microsoft, and others.

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About the Author:
Dr. Bill Ives is an independent consultant and writer who has worked with Fortune 100 companies in business uses of emerging technologies for over 20 years. For several years he led the Knowledge Management Practice for a large consulting firm.. Now he primarily helps companies with their business blogs. He is also the VP of Social Media and blogger for TVissimo, a new TV schedule search engine. Prior to consulting, Dr. Ives was a Research Associate at Harvard University exploring the effects of media on cognition. He obtained his Ph. D. in Educational Psychology from the University of Toronto. Bill can be reached at his blog: Portals and KM. He also writes for the FastForward blog and the AppGap blog.



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